A full suite of marketing services, built around strategy and measured against results. Every service is scoped around your business goals, not a standard package.
What we do
STRATEGY
The foundation
Before anything goes live, we make sure the thinking is right.
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A comprehensive review of your current marketing activity across all channels. We identify what is working, what is not, and deliver a clear action plan for what to do next. The starting point for businesses that want to get it right.
What is included
Full audit of current marketing activity across social, paid, email and content. Competitor and market positioning analysis. Written strategic report and recommendations. 60 minute debrief call.
Who it is for
You know something is not working but cannot pinpoint what. You want a clear picture of where you are before committing to ongoing work. You are starting fresh and want a solid foundation to build from.
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Marketing strategy and consulting for businesses that need clarity before they spend another dollar. We build the plan, set the priorities and work alongside you to execute it.
What is included
Business and marketing audit. Strategic marketing plan and channel recommendations. Priority roadmap and 90-day action plan. Ongoing consulting and strategic support.
Who it is for
You are spending on marketing without a clear system behind it. You are about to scale and want to make sure the strategy is right before you invest further. You need a senior marketing perspective without hiring full time.
STRATEGY
The execution
We manage your marketing channels with strategy behind every decision.
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Strategic social media management for Instagram, Facebook and TikTok. We build your content strategy, manage your presence, and make sure every post has a purpose tied to your business goals.
What is included
Monthly content strategy and planning. Content creation direction and scheduling. Community management and engagement. Monthly performance reporting and strategic recommendations.
Who it is for
You are posting inconsistently or outsourcing to someone who does not understand your brand. You want a social presence that builds trust and drives enquiries, not just likes.
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A content strategy built around your business objectives, not content trends. We map out what to say, where to say it, and how to make every piece of content work harder across your channels.
What is included
Channel audit and content gap analysis. Content pillars and messaging framework. Platform-specific content planning. Editorial calendar and content guidelines.
Who it is for
You have content going out but no clear strategy behind it. You are producing across multiple platforms without a cohesive plan. You want a framework your team can execute consistently.
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Email marketing campaigns and automations built to move people through the customer journey. From welcome sequences to re-engagement campaigns, every email is built to convert.
What is included
Email strategy and audience segmentation. Campaign copywriting and design direction. Automation setup and sequencing. Performance tracking and optimisation.
Who it is for
You have a list you are not using. Your current emails are not converting. You want a channel that works independently of social media algorithms.
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End-to-end influencer and creator management for Australian brands. We source, vet, brief, manage and report on creator partnerships that are aligned to your marketing strategy and your brand.
What is included
Creator identification and vetting. Brief development and negotiation. Campaign management and content review. Performance reporting and analysis.
Who it is for
You have worked with creators before and it did not deliver. You want partnerships that are strategic, well briefed and measured against real outcomes, not just follower counts.
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Full campaign management from strategy to results. We handle the brief, creative direction, channel execution and reporting so nothing falls through the gaps and every campaign is built around a measurable goal.
What is included
Campaign strategy and brief development. Creative direction and asset coordination. Channel setup and execution. Campaign reporting and post-campaign recommendations.
Who it is for
You have a product launch, seasonal push or specific campaign goal and need someone to manage it end to end. You want strategy and execution handled together, not briefed out separately.
PERFORMANCE
The engine
Paid media and creator content built to perform and scale.
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Paid media management across Meta and TikTok for Australian businesses ready to scale. We handle everything from creative strategy to campaign setup, audience targeting, optimisation and reporting.
What is included
Paid media strategy and campaign setup. Audience research and targeting. Ad creative direction and asset preparation. Ongoing campaign management and optimisation. Monthly performance reporting.
Who it is for
You are running ads but not seeing a return. Or you have never run paid media and want it done properly from the start. You need someone who understands both the strategy and the platform.
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Creator content produced specifically for paid media. Higher-performing than traditional ad creative, built to test across formats and audiences, and designed to scale what works.
What is included
Creative strategy and brief development. Creator identification and management. Ad asset production and review. Paid media setup and testing across Meta and TikTok.
Who it is for
You are running ads with brand creative that is not performing. You want to test creator content in paid media without committing to a full retainer. You have a media budget and need the creative to match it.
Not sure which service is right for you?
Most clients start with The Current Audit. It gives us both a clear picture of where you are and what your business actually needs before any ongoing commitment is made.
How it works
01
We chat
A discovery call to understand your business, your goals and where you are right now.
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We recommend
We send a proposal within 48 hours outlining what we think will move your business forward.
03
We onboard
A clear onboarding process so nothing gets missed and we hit the ground running.
04
We build
Strategy first. Always. Then execution across your chosen channels.
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We optimise
We measure, refine and keep going until the marketing is doing what it should.
Ready to build marketing that actually works?
Whether you know exactly what you need or want a recommendation, we would love to understand your business.
Frequently Asked Questions
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If you are not sure, start with The Current Audit. It gives us a full picture of your current marketing and lets us recommend the right path forward without guessing.
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IIt starts with a discovery call. From there we send a proposal within 48 hours, onboard you properly, and get to work. You will always know what we are doing and why.
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Yes. BCM works with businesses across Australia. Most of our work is done remotely with no impact on the quality of service.
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All pricing is scoped to the business and the brief. Get in touch and we will put together a proposal that reflects what you actually need.
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Yes. BCM works with a network of creators across Australia for brand campaigns and creator-led advertising. If you are interested in being considered for upcoming campaigns, head to our Creators page to register your interest.
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We work with creators across a range of niches, platforms and audience sizes. What matters to us is content quality, audience trust and the ability to execute a brief well. If that sounds like you, we would love to hear from you.